Brand is about identity
Connect with them
"Your tribe is your group, the people who would cross the street and go out of their way to connect with you."
- Seth Godin
A brand's power is in the emotions it invokes for its tribe – the people who go out of their way to support, share, and buy from you.
Branding is just as much about identity and differentiation as it is trust and story. Done well and you are connected with your audience, stand out in the marketplace, and enjoy sucess, however you might define it.
Remember: A logo is just a visual identifier, but a Brand stands for something.
So, what does your brand stand for? Or what should it?
A brand is what people say about your business when you're not present.
Never sacrifice a brand for sales.
S E R V I C E M E N U
Served fresh daily
D A I L Y S P E C I A L
Logo Design | A fan-favorite, the “Logo Design” is a premier option. Using only the best, most Organic ideas and and methods, we craft an identity and forge an emblem that best represents your business, brand, or product. Pairs well with our “Brandstory Development” and “Style Guide” options, $20
M A I N S
Brandstory dev. | Brandstory Development is the option for the business that wants a little more out of their work vehicle. Using a combination of niche knowledge, research, interview and copy, we develop the narrative of your business, which can be used to set yourself apart in an otherwise oversaturated market. This pairs well with the “Profiling” and Niche Research options, $20
Brand Guide Item Title | Working in a duo or team? The brand guide is a fantastic option for teams working across platforms, or the solopreneur that might need to outsource to gain back hours in the day. This option comes with a detailed guide articulating the most important and relevant needs for the brand, from brand story, to visual and editorial style. This option is fantastic for the new business, or the recently reinvigorated and soon to scale. Includes Identity Pieces, Mission + Vision, and Core Values, $20
Style guide for Digital and Print | And this is where you type a delicious description. It should make your site visitor's mouth water, $20
(Visual) &/or (Editorial/Tone)
Branding Audit | Want to improve what you have, but like to do it yourself? Not a problem! This option is perfect if you're trying to build your brand but seem to be having aa hard time clarifying some part of it. Writers block, funks, and the blues are no match, $20
S I D E S
Identity Pieces Mission + Vision, Core Values, and Biographies,
Identity Pieces are an often overlooked portion. Interestingly, when they are missing, so is clarity. Mission and Vision, Core Values, and Biographies Like most sides, Identity essential take the same basic process of: 1. Research and interview 2. Ideate and Draft and 3. Edit and Finalize, $20
Demographic/Psychographic Profiling, Demographic and Psychgraphic Profiling is an essential part of the marketing process, this just means we figure out who your target nich should be and create a persona (or personas) based around that! Rather than casting a wide net to “Everyone” and guessing, cast a rod to “someone” for a sure bite. This delicious option is fresh and marries your niche with 1) your current consumer group, 2) your ideal consumer group, or 3) both!
This option is for you if you’re tired of ads or content with lots of impressions but little to no engagement. Pairs well with Either Style Guide!