What I Love
Nice To Meet You
“Kalann The Creative” is the ‘professional’, anti-suit version of Kalann, who discovered copywriting 3 years ago and hasn't looked back since.
Granted, it probably has to do with being hunched over a blue screen, typing like the possession of C.S. Lewis, but that's gotta count for something?
Specializing in capturing the attention of leads and prospects alike via direct, poignant copy, authentic storytelling, and relevant, thoughtful understanding, Kalann would describe what he does as “Creative Marketing Problem-Solving”, or “MMPGWord Bounty Hunter-ing"
...but that doesn’t quite roll off the tongue, so he just says ”I write words on the internet for money”.
"First Impressions seldom come
His slogan is “be anything but Boring”
His Mantra, “Authenticity, Relevance, Storytelling”, and his Values are “Trust, Action, Value”But where does Kalann come from?
What is his story, or at least the highlights?
- Graduated with a degree in Psychology, which means basic mind-reading capabilities (but they only work if you tell me what’s you’re thinking)
- Former Wrestling Coach and Substitute Teacher, but it wasn’t stressful enough so decided Entrepreneurship was the way to go, and picked Copywriting despite not even knowing “it was a thing” after seeing a Youtube video of a really loud dude telling him it was ‘the best thing to do before starting a business with no experience’.
- Started by ghostwriting for a Content Mill + Interviewing and ghostwriting for strangers for on dating apps via Craigslist
- Interned at Rapzilla for a bit
- Got his first legitimate Gig writing copy for a dating app, which meant getting a profile on various dating apps. Learned the importance of “saving texts” because his girlfriend might not’ve bought the “it’s for work” line otherwise
- Has had a few cool gigs, writing for real people and the businesses they run for the last 3 years
- Started Learning branding because he hated his Logo, so that’s cool
- Got pretty good despite the sometimes ‘crippling “Imposter Syndrome”’
- Despite a global pandemic is currently in Los Angeles for love and the pursuit of more work (or a career as a HipHop artist if all else fails)
This is the Way
Authenticity | Relevance | Storytelling
These are the Values that guide all of my decisions, my philosophy and all that.
Know your tools, and your value
Authenticity | Relevanance | Storytelling
Most people think of authenticity as something to do with telling the truth. And that is essentially it
See, much like memorable copy, authenticity is also about showing, not simply telling.
Most of us try to market to everyone because we can see how everyone can benefit. And while yes, maybe everyone could use your thing, someone needs it.
The quickest way to lose two rabbits is to chase them both at the same time, so when you focus on chasing one, you actually have a chance to reach them.
Even better? Displaying you have what they need.
Be the carrot, not the catcher.
Author Kelvin Kelly’s wrote a now-famous essay, asserting that “You only need 1,000 true fans” to make your [business] successful, which has rang true for many entrepreneurs, artists, makers and creatives.
That means rather than trying to reach everyone, reach someone.
By being authentic, you make it easier for your 1,000 to find you and your solution.
Attract the few who need you instead of the many who don’t.
If your solution is the right solution your audience needs to know it.
You see, it isn’t enough to simply tell the truth, but to make sure you’re connecting it to the need you’re serving, which brings me to my next point…
Empathy and Compassion; Research and Data
Authenticity | Relevanace | Storytelling
Relevance isn’t just about knowing the right hashtags to use,
or when it’s appropriate to wear your “F•r•I•e•n•d•s” sweater to a zoom conference* (it's every time, if you were wondering).
Relevance for your brand is about understanding where your solution fits in the marketplace, and amongst your ‘someones’ — your clients, customers, or tribes — needs.
A solution is only as good as the problem it solves, but if no one knows your solution is the answer, your solution has a problem.
That's why being connected to your tribe is essential: knowing your target market, your demographic and people is just as important as what you have to offer them.
Even if you have a great idea, it’s only going to take off if the people you’re trying to sell to and serve recognize its value and trust you.
If you have an amazing solution that no one has heard of or can find, connect to, or understand it doesn’t even matter.
But if you can make your solution cut through the noise, proclaim its good news, and standout in an otherwise overcrowded marketplace you then can deliver your solution and be the hero your clients, customers, and tribe desperately need.
Again, most of us try to market to everyone because WE can see how everyone can benefit. And while everyone could use it, someone needs it.
Focus on the few that need it by listening.
That’s why when we marry research and empathy we find a solution to the problem of sharing our solution; compassion and data work in tandem like [Obama and Dronestrikes], [Trump Ducking Taxes], Disney and Takeovers.
When you have a finger on the pulse of your market you can tell them exactly why your solution matters and help them make a decision about picking your “thing” up faster than your phone when you get a message from your crush.
The final piece?
we were made for stories
Authenticity | Relevanace | Storytelling
so how are you telling yours?
Most of us think about telling the world about our product, or services, or brand or idea without a pause to think about what actually moves people to taking action.
Emotion creates action.
Think about it: what better way to invoke emotion than a story?
A good narrative can have you hanging onto your seat, streaming tears down your face like the Netflix series that probably caused it; falling in love with characters — or passionately despising them (Sam LaRausso) — and cheering (or booing Sam LaRausso) for their wins, and gasping when they fall short.
Fact or fiction, drama or docuseries, a story with a hero’s journey; conflict and climax, voyage, tragedy; rags, or riches, or rebirth: stories stay with us.
For whatever reason, we can’t get enough of a good story, even though we know they’ll play with our emotions.
And emotions make us move.
That’s because from authors to griots to scribes to bards and modern marketers understand that we were made to share and gather around good stories.
A story has always been a way to covertly spread and idea, or proudly proclaim good news to the masses, and your business, service, product or brand would be left if they didn’t have one of their own.
The story is the binder that ties together you and your audience — your solution to their problem — and is the medium or conduit that can either bring you close or thumbed down to never be considered.
That’s why telling your story well matters so much.
Once more, most of us try to market to everyone because we can see how everyone can benefit. And while everyone could use it, someone needs it.
Focusing on the few that need it by telling a story that grabs them is how you win.
So will you tell your story well? Will it be heard, or left?
'How We Do It'
What to expect when you work wo—
You know what? You're probably just skimming right now, anyways.
Step 1 Initial
Step 2 Creative
- Step 3 Editing
- Step 4 Finalizing
Step 1 | Research
The first step is a deep dive into your current brand. Research includes interviews and looking through current brand/website to learn about the business, key services or offers, products, history and competition
Step 2 | Creative
After you fill out the brief we get to work. You pay the deposit and it’s off to the races with ideation and drafting.
Step 3 | Editing/Feedback
Once you give your feedback I'll revise and edit as needed. While we create with freedom, the edits are done with no mercy.
Step 4 | Finalize
Once it's finished it'll be sent to you in whatever form you need. It's as simple as "1-2-3-Now-Pay-the-invoice". That's it.